The phrase indicates a desire to forgo indirectness, pretense, or unnecessary introductory activities in favor of direct communication or immediate action. For instance, instead of engaging in social pleasantries or strategic maneuvering, one might prioritize stating their intention or request directly.
Prioritizing directness can lead to increased efficiency in communication and decision-making. It can foster transparency and build trust by eliminating ambiguity. Historically, a shift towards directness has often been observed in situations demanding swift action or when resources are limited, forcing individuals to focus on essential matters.