A string of alphanumeric characters that, when entered into a specific field on a platform, unlocks a discount, bonus, or other special offer related to a large-scale competitive event. For example, entering a sequence during online registration might grant access to exclusive content or reduce the entry fee.
These identifiers are vital marketing tools, designed to incentivize participation and boost visibility for the event. Historically, these were distributed via traditional channels like print advertising, but have since evolved to encompass online avenues such as email marketing, social media campaigns, and influencer partnerships. They can significantly contribute to increased registration numbers and overall event success.
