This phrase refers to a type of digital fiction centering on a narrative where a character, typically female, is involved in a competition or selection process to become a Luna, often within a supernatural or fantasy context. These narratives are readily accessible to readers at no cost through various online platforms.
The popularity of such stories stems from their escapist themes, often involving power dynamics, romance, and supernatural elements. Their free availability broadens readership, allowing for greater accessibility and engagement with the genre. Historically, these types of narratives build on established tropes found in fantasy romance, re-imagined for a modern online audience.