This activity, often associated with social gatherings, involves aligning specific actions or challenges with events depicted in the “New Moon” film, typically within the “Twilight” saga. Participants consume alcoholic beverages according to predetermined rules triggered by on-screen occurrences, such as character appearances, dialogue, or plot developments. As an example, a rule might dictate that viewers drink whenever the character Jacob Black removes his shirt.
The primary function appears to be enhanced engagement with the film through interactive participation. Benefits can include fostering camaraderie among participants, adding a layer of amusement to the viewing experience, and potentially encouraging repeated viewings. While difficult to trace exact origins, similar participatory activities have existed around popular media for some time, suggesting this is a contemporary adaptation of a well-established social practice.