These digital activities center on the theme of weddings and fashion. They allow users to virtually style avatars, selecting clothing, accessories, hairstyles, and makeup appropriate for a bride. For example, a user might choose a floor-length gown, a veil, and diamond jewelry for a virtual character preparing for a simulated wedding ceremony.
The popularity of these interactive experiences stems from several factors. They offer a creative outlet, allowing individuals to explore different fashion aesthetics and design choices in a risk-free environment. Furthermore, they can serve as a source of inspiration for real-world wedding planning or fashion experimentation. Historically, similar concepts existed in paper doll format, with the digital versions offering increased customization and accessibility.