The phrase in question refers to a seasonal representation of Saint Nicholas offered for sale at a major home improvement retailer. This representation features a figure embodying the traditional characteristics of Santa Claus, but with Black or African American ethnic features. These figures, often life-sized or ornamental, contribute to diverse holiday decor options.
The availability of such items fosters inclusivity and representation during the holiday season. It allows individuals and families from diverse backgrounds to connect with holiday traditions in a more personal and meaningful way. The increasing presence of diverse representations in retail settings reflects evolving societal values and a growing demand for inclusive products. Historically, depictions of Santa Claus have predominantly featured a white-skinned individual; the introduction of alternative representations broadens the appeal and relevance of the holiday for a wider audience.