The phrase identifies a specific type of promotional item frequently found at a large home improvement retail chain. It refers to character-shaped decorations, often inflatable or otherwise animated, featuring yellow, goggle-wearing figures known from popular animated films and displayed within or outside the retail location. These figures serve as eye-catching marketing tools, especially during holiday seasons or promotional events.
The use of such recognizable characters provides several advantages for the retailer. These include increased foot traffic, enhanced brand visibility, and a more engaging shopping experience, particularly for families. Historically, retailers have employed various forms of character merchandising to attract customers, and the utilization of these familiar figures represents a continuation of this practice, adapted for contemporary audiences and marketing strategies.